Triggers
They are everywhere.
The world is full of triggers. From a simple email notification to a billboard ad that catches our eye, we are constantly bombarded by external stimuli prompting us to act in certain ways.
But what exactly do we mean when we talk about triggers?
In the business world, a trigger encourages customers to take action. It can be anything from a promotion or discount offer to an eye-catching advertisement.
To truly reach our customers, we must go beyond simply pushing a message out - it is equally important to know what message will trigger more human connection.
We need to understand habits, preferences, and makeup to build messages tailored specifically toward humans on the other end.
When we use triggers to bring others and our businesses closer to true understanding, everyone benefits.
That’s it for today! One of the big reasons for moving to Substack is so I can interact with you. Comment below on any and all of this! Do not hit reply to emails, as I won’t receive them. -bk
