The Addiction to Reinvention

Not every pivot is progress.

You know that feeling when you rearrange your living room?

The couch is on the other wall. The plant is in the window now. You light a candle and think, Ahhh. Fresh start.

For a moment, it works. It feels new. Different. Energizing. Like maybe this version of the space will settle something inside you.

Until, quietly, that same old anxiety creeps back in. The one you thought you rearranged out of existence.

This is what reinvention often looks like. Moving the furniture around instead of addressing the foundation.

And I know this because I’ve done it - not just in my business, but in myself. In how I show up. In what I thought people wanted from me. I have reinvented entire companies and rewritten entire identities, and sometimes, it was exactly what I needed. Other times, it was me trying not to feel something I didn’t want to feel.

We live in a culture obsessed with change.

The new brand. The fresh start. The next big thing. It makes sense - change gives us something to do with the discomfort. It feels like movement, progress, hope.